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Digital Marketing
Syllabus

Our Moduls

• Overview of Digital Marketing
• Evolution and importance of Digital Marketing
• Understanding the digital marketing landscape
• Role of digital marketing in the business ecosystem
• Trends and emerging technologies in digital marketing

• Basics of website planning
• Domain selection and hosting
• User interface (UI) – (optional HTML,CSS,JS )
• User experience (UX) principles
• Introduction to Content Management Systems (CMS)-(WORDPRESS)
• Responsive web design and mobile optimization
• Website analytics and tracking tools

• Understanding SEO and its significance
• On-page SEO techniques
• Off-page SEO techniques
• Keyword research and analysis
• Technical SEO and website audit
• Local SEO strategies
• SEO best practices and updates

• Introduction to PPC advertising
• Google Ads (AdWords) setup and management
• Bing Ads and other PPC platforms
• Keyword research and ad copywriting
• Ad extensions and quality score
• Budgeting and bid strategies
• Campaign optimization and analytics

• Overview of social media marketing
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Creating and optimizing social media profiles
• Content strategy for social media
• Social media advertising and targeting
• Social media analytics and performance tracking

• Fundamentals of email marketing
• Building an email list and lead generation
• Email campaign creation and automation
• Writing effective email copies
• Email deliverability and avoiding spam filters
• Email marketing analytics and metrics

• Content marketing strategy and planning
• Creating engaging and shareable content
• Blogging and guest posting
• Video marketing and YouTube optimization
• Infographics and visual content creation
• Content promotion and distribution

• Influencer marketing and its impact
• Identifying and approaching influencers
• Influencer marketing campaigns
• Introduction to affiliate marketing
• Affiliate networks and program setup
• Managing and optimizing affiliate campaigns

• Importance of social media listening
• Tools and techniques for social media monitoring
• Online reputation management strategies
• Responding to customer feedback and reviews

• Overview of mobile marketing trends and strategies
• What’s App Marketing
• Utilizing mobile advertising and messaging platforms
• Tracking and analyzing mobile marketing campaigns

• Introduction to web analytics
• Google Analytics setup and configuration
• Analyzing website traffic and user behavior
• Conversion tracking and goal setting
• Interpreting data for marketing decisions
• A/B testing and optimization

• Crafting a comprehensive digital marketing strategy
• Aligning digital marketing goals with business objectives
• Budget allocation and resource planning
• Evaluating and adapting the digital marketing plan
• Case studies of successful digital marketing campaigns

• Crafting a comprehensive digital marketing strategy
• Aligning digital marketing goals with business objectives
• Budget allocation and resource planning
• Evaluating and adapting the digital marketing plan
• Case studies of successful digital marketing campaigns

• App Submission on Playstore
• App Optimization
• App Monetization

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